Suhaib Asaad

What I do

From the first idea to the last cable on site.

Most creative technologists either sell, build, or manage. I’ve done each of those jobs myself, so nothing gets lost between the idea and the install.

Ideate & sell

I write the concept, the user journey and the hardware list, cost it, and pitch it to the client.

Proposals & pitch strategy
Tech costing & procurement
Sold with the team’s strengths in mind

Lead delivery

I lead the build from first prototype to on-site handover, across code, 3D, motion and hardware.

Cross-discipline production
On-site setup & operations
Final QA on every project

Process

Projects run on an A–Z process I designed, from client brief to handover.

A–Z project-management process
Costing & procurement
Hiring processes that scale

Hands-on tech

Still a builder: Unity, Unreal, sensors and XR hardware, and AI tools in production.

Kinect, LiDAR, RFID, custom rigs
HoloLens, Quest, XREAL
Claude, Gemini, AI avatars

Proposal process

Three concepts I pitched and sold.

Three Rayqube concepts I ideated, wrote up and sold, shown next to footage of them running live.

Sold · deliveredEmirati Media Forum · Rayqube

“Target Destroyed” — a UAE Defender flight simulator

A jet cockpit built around a flight stick and throttle. Visitors register, watch an intro cutscene, then defend UAE airspace from a drone attack for 60 seconds. A camera records their reaction, they download it by QR code, and the leaderboard keeps the crowd coming back.

ConceptGame loop, user journey, cockpit options

SaleHardware spec and costing, pitched to the client

DeliveryBuilt and run live on the forum floor

My proposal

Live

DeliveredMiddle East Event Show · Rayqube stand

An AI presenter, an AI photobooth and a particle wall

For Rayqube’s own stand I planned an AI character that presents our kinetic screens, flight simulators and mechatronics as 3D demos, a real-time AI “choose your style” photobooth, and a particle-hologram LED wall that breaks apart as people walk past.

ConceptThree experiences that sell the company

PlanIn-house hardware, running costs, journeys

DeliveryLive on the stand at the show

My proposal

Live

Sold · deliveredCollector’s Gallery · Middle East Film & Comic Con · Rayqube

Vault Raider

A vending machine with a 55-inch screen, a game controller and a real vault wheel. Visitors fly a drone through a laser-filled room to reach the vault, spin the wheel to unlock it, and the machine drops their prize: a trading-card pack.

ConceptGame loop, vault wheel and vending hardware

SalePicked by the client from my activation deck

DeliveryBuilt and live at Comic Con

My proposal

Live

Experience centers

Permanent spaces, not just three-day stands.

Experience centers have to run every day for years, so reliability, content updates and handover matter as much as the first impression.

STC Experience Center

2022 – 2023 · RAYQUBE · TECH LEAD

18apps7developers led

Led development of the center’s full suite of gamified and AI applications.

Aramco IT Lab of Excellence

2023 · RAYQUBE · TECH LEAD

5apps5developers led

Led the team that delivered the lab’s infographic and AI applications.

Aramco Expec Arc Visitor Center

2023 – 2024 · B.U.T DIGITAL · DEVELOPER

Developed interactive infographic applications for the visitor center, including content on transparent displays, plus Aramco’s desktop and VR AI avatars.

DIEZ Innovation Center

2026 · RAYQUBE · PROPOSAL, SALE & TECH LEAD

The lead came from my Saudi Health Council delivery at Global Health 2025. I wrote the proposal and pitch strategy that won it, then ran procurement and planning for the technology installations.

Portfolio

32 projects, newest first.

Activations, installations, XR and AI experiences from Rayqube, B.U.T Digital, The Hanging House and freelance work. Hover to preview, click for details.

The creative factory

How I build a creative technology team.

Every discipline has a lead, a clear place in the pipeline and a process I designed, so an idea moves from concept to show floor without getting lost between teams.

Creative directionConcept, sale & final quality

Project mgmt

Project Managers

Unity

Unity Lead

Unity Developers

Web

Web Lead

Web Developers

3D design

3D Art Director

3D Designers

Motion

Motion Graphics Lead

Animators

UI / UX

UI/UX Lead

UI/UX Designers

Operations & Engineering

Operations Manager

Operations Executives

Mechatronics Engineers

Department lead

01 · Brief

One brief, every department

Project management turns the client brief into scope and a timeline. UI/UX, 3D and motion all start from the same concept and user journey, so design and build never drift apart.

02 · Build

Clear handoffs, built in parallel

Design hands Unity and web developers ready assets and specs, while operations and mechatronics plan hardware, fabrication and logistics at the same time.

03 · Quality

One quality gate before site

Every build is reviewed against the original concept before it leaves the studio, then operations runs install, testing and handover on site.

Career

Developer, lead, then creative technologist.

Each step added a layer: building, then leading builders, then imagining and selling what gets built.

JUN 2025 – NOW
Chief Creative Technologist
Rayqube Future Tech
Concepts, technical sales, processes and delivery. Concepts sold and delivered include Target Destroyed, the UFC Arena Challenge and the Comic Con activations.
JUL 2023 – JUN 2025
Interactive Developer
B.U.T Digital
e& at GITEX 2023 and 2024, ADNOC at ADIPEC 2023 and 2024, Aramco’s Expec Arc visitor center and AI avatars, plus dev-ops tools for the team.
FEB 2022 – APR 2023
Lead Interactive Developer
Rayqube Future Tech
Led up to 7 developers. Beat a KPI of 5 flawless projects per developer per month by 200%+ in 5 of 6 months. STC, Aramco, KIA at the FIFA World Cup, TDRA, Dubai Summer Surprises.
DEC 2020 – FEB 2022
Lead Interactive Developer
The Hanging House
Led up to 6 developers; HoloLens 2, motion games, touch tables and medical installations, plus 3D and on-site operations.
SEP – DEC 2020
Game Developer
Third Pie Studios
Prototyped Colonies of Cataria, whose Kickstarter raised $100K+ against a $10K goal.
2016 – 2020
BSc Computer Science, Multimedia & Game Development
University of Wollongong in Dubai
Top Graduate, and Best Graduation Project in the Software category at the UOWD Innovation Fair 2020.